Free script

The Price Shopper Call

Goal: turn "how much for brakes?" into a booked inspection, without dodging the question or quoting blind. Swap in your own numbers and times. Print it and keep it by the phone.

1. Answer with your name

"Thanks for calling, this is [your name]. Who am I talking with?"

Getting their name first makes the rest of the call a conversation, not a price check.

2. Ask about the car and the symptom

"What are you driving, and what's it doing?"

Let them talk. Grinding, pulsing, a warning light or "it's just time" all point to different jobs.

3. Respect the price question

"Fair question. On a [year, make, model], front brakes here usually run between $[low] and $[high]. Where it lands depends on whether it needs pads only or pads and rotors, and I don't want to guess wrong in either direction."

Give a real range. Refusing to give any number is how you lose the call.

4. Offer the inspection

"Here's what I'd suggest. Bring it in, we pull the wheels and measure everything, and you get a written estimate with photos before we touch a thing. That way the number is real."

5. Give two times, not an open question

"I've got tomorrow at 8 or Thursday at 1. Which works better for you?"

Two choices gets a yes far more often than "when do you want to come in?"

6. If they push for an exact price

"If it's pads only, you're closer to $[low]. If the rotors are worn past spec, closer to $[high]. The inspection tells us which, and you decide from there. No surprises."

7. Lock it in

"Perfect. Can I get the best number to text your confirmation to? You'll get a reminder the day before."

Why it works

It answers the price question honestly, so the caller trusts you.
It moves the decision from "who's cheapest" to "who will actually look at my car."
It ends with a booked time and a phone number, so you can follow up if they don't show.

Want the rest of the playbook?

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