COUNTER PLAYBOOKFor independent auto repair shops
Systems that make your front counter more profitable
Phone scripts, pricing, estimates and follow up. Built and tested at a real family shop counter. No fluff, just what works when the phone is ringing and the bays are full.
What's inside the playbook
Four systems that decide whether a call turns into a car on the lift and whether that car comes back.
Phone scripts
Word for word scripts for price shoppers, warranty questions, "is it ready yet" calls and the customer who just wants a quote.
Pricing
Simple ways to set labor and parts pricing so every ticket pays for the bay, the tech and the counter.
Estimates
How to build and present an estimate so customers understand it, trust it and say yes to the work they need.
Follow up
Texts and calls that bring declined work and due services back into the shop without sounding pushy.
Built at a real counter
I'm Jamal. I run the front counter at an independent, family owned repair shop in Austin, Texas. Everything in Counter Playbook comes from calls I take, estimates I write and customers I work with every day.
Start with the free script
The price shopper call script turns "how much for brakes?" into a booked inspection. Print it, tape it by the phone, use it today.